5 Ways to Attract Top Talent in Today’s Market

There is no denying that we are in a candidate driven market, so it has never been more important for you and your company to stand out in a competitive marketplace.

From speaking to hundreds of job seeker over the past 12 months here are our top 5 strategies to ensure you attract the best talent to your business;

1.      Have a clear vision and clear company values.

Candidates want to know that they are joining an organisation that has an exciting future along with a core set of values. With this structure in place everyone knows what purpose they play in the long-term success of the business and will feel motivated to achieve that daily.

2.      Increase your brand awareness.

With small/ medium size businesses competing with the likes of Amazon, Google and Microsoft it has never been so important to invest in your social media and digital marketing strategies. Empower your people to spread the brand message and encourage them to share content daily. This can be articles, blogs’, videos, anything relevant to your industry. Take pictures whenever you are attending or hosting events and start to be seen and the expert in your field.

3.      Offer flexibility.

We live in a digital age. There is no need to have your people sat at a desk from 9-5/ 5 days a week. 75% of candidates say that work/life balance is one of the main factors when candidates look for a new role and most say this is more important than salary. Time is everyone’s biggest commodity so ask your people what’s Important to them.

4.      Offer education and learning.

Growth is extremely important for most employees. People want to feel like they are working for a company who are invested in their development. There are some fantastic conferences and courses out there and use both internal and external trainers.

5.      Be Authentic and honest.

There is nothing worse than being sold the dream at the first interview and then at offer stage reading the contract to discover all the perks that were discussed have not been written into the contract. If your business can’t offer the salary, flexibility and career progression then be upfront from the offset. This will stop your company brand being tarnished and candidates discussing what a poor experience they had dealing with you and your company, not to mention, it’s a waste of everyone’s time. If the candidate does accept, chances are they won’t be with you for long!

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